Our new look. What’s changing with the Agency Accelerator brand?
As part of the launch of Agency Accelerator, you’ll notice a refreshed brand across the platform and our communications. This article explains what’s changing, what’s staying the same, and why we’ve made these updates.
🎨 What’s changing?
From launch, you’ll start to see the Agency Accelerator brand applied across:
- The platform interface
- Emails and notifications
- Knowledge base and help content
- Website and product communications
The new brand includes:
- Updated colours and visual system
- Refined typography
- A clearer, more modern layout
- Stronger visual distinction between products
The experience will feel cleaner, clearer, and more intentional, without affecting how you use the platform.
🤔 Why we’ve refreshed the brand
Agency Accelerator has grown from a single tool into a full operating system for agencies.
The new brand reflects:
- A more connected, all-in-one platform
- Greater clarity across complex workflows
- A more confident, modern agency identity
- Clear separation between:
- Care Hires
- Agency Accelerator
- Supporting products and services
In short, the brand has evolved to match the platform.
🔁 What’s staying the same?
While the look has changed, the things that matter most haven’t:
- Your data
- Your workflows
- Your users and permissions
- Your contracts and pricing
It’s a clearer, more polished version of the system you already use.
🧭 How this helps you
The refreshed branding is designed to make the platform:
- Easier to navigate
- Clearer to understand at a glance
- More consistent across different tools and modules
It also helps agencies using Agency Accelerator Pro present a more professional, unified system internally, particularly when managing multiple clients and teams.
🧩 Care Hires vs Agency Accelerator – clearer separation
You may notice stronger visual separation between:
- Care Hires (the marketplace and client acquisition layer)
- Agency Accelerator (your agency operating system)
This is intentional.
It ensures:
- You always know which part of the platform you’re using
- Features are clearly aligned to their purpose
- The platform can continue to expand without becoming cluttered
📅 When will I see the new branding?
The new branding will roll out alongside the Agency Accelerator launch, beginning 5th January.
Some areas may update slightly earlier or later as the rollout completes.
💬 Questions or feedback?
If you have questions about the new look or how it affects your agency, the team is always happy to help.